Solaris — balanced & healthy branding

Solaris new visual identity address the promise of simplicity and natural.

The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits.

AWARDS

* Graphis Merit Award — 2013
* “Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone — USA, 2012

BOOKS & MAGAZINES

* Creative Anarchy: How to break the rules of graphic design for creative success — Denise Bosler, 2015
* Graphis Design Annual 2013
* How Design Magazine — USA, 2012
* Print Magazine — USA, 2012

 
Solaris-Packaging-4b.jpg
 

Credits — I designed this items while being part of Brandient  team.

Photography: Studio Tantareanu


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