Bitdefender Luminous Avatar

Four years after the global rebranding, the Bitdefender brand identity has undertaken an enhancement of its symbolic avatar. The new Luminous Dacian Wolf brand avatar, metaphorically powered by "engineered intuition" is expressing more accurately the competitive advantage of the business, the true differentiation of Bitdefender — that is, the intelligence of its engineers, their imagination, their minds — hence the brightness and magic of the new design.

 
 

    Preliminary sketches

 
 
 
 
 

Credits — I designed this items while being part of Brandient  team.

Concept: Brandient
Visual implementation: Carioca Studio


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