Long story short: graphic designer, art lover, craft beer impassioned, rap music aficionado.
I currently hold the position of Design Director at Brandient, the award-winning brand strategy and design consultancy with offices in Bucharest and Singapore. Both my conceptual approach on design and the accumulation of knowledge — the volume of cases, industries, and situations solved — enabled me to lead difficult and large scale branding projects. With a plentiful 16-year experience in design consultancy and in advertising, I specialized in Corporate Identity Design, Identity Systems, Brand Communication and Packaging Design.
My work has been recognized in international competitions like Red Dot Awards, Graphis, Rebrand100, or Pentawards, and many of my projects were published in specialty books worldwide.